“Where Legends Are Made” is The University of Alabama’s brand campaign. It reflects Alabama’s commitment to academic excellence, research, leadership and service, highlighting how students, alumni, faculty and researchers make meaningful contributions to their professions, communities and the world.

The University of Alabama is academically distinctive because it develops leaders through opportunity. As Alabama’s flagship university, students have access to nationally recognized faculty, world-class research, hands-on learning and more than 200 academic programs. As an R1 university with the Carnegie Classification’s highest level of research activity, Alabama also enrolls more than 1,200 National Merit Scholars. 

The University of Alabama is known for preparing leaders across nationally recognized programs in nursing, healthcare, engineering, business and law. New academic initiatives — including the School of Leadership and Policy, the School of Data Science (both launching fall 2027), and the campuswide UA AI Experience — prepare students to lead in emerging fields and solve tomorrow’s challenges.

Yes. UA holds the Carnegie R1 designation, reserved for institutions with the highest levels of research activity. In 2024-2025, UA received a record $269.9 million in external research funding, marking its 10th consecutive year of growth. This research enterprise creates opportunities to work alongside leading faculty and contributes to groundbreaking discoveries.

The University of Alabama is known for its tradition of excellence in academics, research and athletics. Alabama combines nationally recognized academic programs, an R1 research enterprise, one of the nation’s largest Honors Colleges and a vibrant campus community with the championship tradition of Crimson Tide athletics. Together, these strengths create an environment where students excel in the classroom, conduct meaningful research, develop as leaders and experience a dynamic campus community.