Where Legends Are Made

UA Sweeps Awards for Legends Campaign and More

The University of Alabama’s Division of Strategic Communications racked up several honors in 2018 for its influential and powerful “Where Legends are Made” campaign.

The awards came from the American Advertising Federation in Tuscaloosa and the CASE District III awards in Atlanta. These awards prove that UA continues to deliver legendary success through an award-winning team providing excellent outreach to stakeholders through advertising and public relations.

In the 2018 AAF competition, “Where Legends Are Made” won six awards, including Overall Best of Show, Best of Print and four Gold awards for magazine ad (single), magazine advertising campaign, local television commercial and integrated brand identity campaign. The “Where Legends Are Made” campaign also earned one CASE Grand Award for Branding/Identity Program or Campaign and the Award of Excellence in the Total Advertising Campaign category.

These awards establish UA’s confidence in providing a powerful message about the achievements of individual students, faculty and staff members.

“Awards competitions are important because they allow us to measure ourselves against our peers, not only in higher education, but also against the best in private industry,” said Linda Bonnin, UA’s vice president for strategic communications.

“Where Legends Are Made” was created by the Division of Strategic Communications, with production assistance from RSQ in Mobile. The campaign for the Performing Arts Academic Center was developed by the Division of Strategic Communications in partnership with UA’s Division for Advancement.

UA’s campaign for the new Performing Arts Academic Center also was honored. At the AAF, the campaign won five awards, including Best of Broadcast and four Gold awards for cinematography, video editing, magazine and design. The Performing Arts Academic Center Case Statement received a Grand Award at CASE in the Fundraising Publication.

UA also won a Silver award at AAF for collateral material publications design for The Giving Effect, a report mailed to University donors; and a Silver award in the category of collateral material for a special event for the President’s Cabinet spring meeting invitation. All Gold award winners advance to the district competition in April, with national award winners announced in June in Chicago.

Overall, UA won 13 awards in the AAF competition, including three Best of Show awards, eight out of nine Gold awards and two Silver awards. At CASE District III, UA garnered 11 awards.